How to Start Writing a Book

The most effective method to Start Writing a Book Youve at last chose to compose a book, and youre siphoned about it. Youre certain your book will be one of the best composed works in scholarly history. It will be the intriguing issue of conversation at book clubs all over the place! In any case, when you consider really beginning the procedure, you feel stuck. Presently what?Everyone has their own unmistakable composing style. Some spout out words to make a protracted and extremely work in progress, while others obsess about each and every word and sentence. Certain journalists start at page one, while others make the body first and afterward fill in the introduction later. Some arent even very sure what classification they need to follow until theyve worked through a few pages.Whatever your innovative procedure, youre liable to run into a couple of dividers as you leave on your composing venture, so here are a couple of tips to kick you off and to rearrange the process.Dedicate a unique space to your writingFind a recognize that i s separate from different occasions of every day life, and utilize that space each time you compose. Cook nature to your particular needs. Does music assist you with unwinding and motivate innovativeness? Or on the other hand, do you lean toward quiet? Do you have to peer out the window? Consider your own inclinations and the components that will best welcome the enchantment into your composing process.Devote some portion of every day to writingOnce youve built up a decent domain helpful for composing, make an arrangement to set up a strong, standard game plan. Much the same as getting well defined abs requires customary exercise, your scholarly perfect work of art additionally needs steady, devoted consideration. A deterrent numerous essayists face is the absence of inspiration to plunk down every single day and disregard the entirety of the interruptions. Put aside a specific measure of time each day (or even a specific time; set a caution on your telephone!) to add substance to y our book.Set an objective for what number of words you will compose every day. Start little state, 200 words every day-and increment your volume of day by day work from that point. Indeed, even little commitments can include with predictable effort.Solidify your ideaOnce youre prepared to begin putting words down, start with one sentence portraying what your book is about. This announcement offers a major picture perspective on your book. You may even utilize this sentence when youre prepared to showcase your last work! Be that as it may, for the time being, center around this short articulation as an exceptionally improved outline and a way to center your goal. Rather than utilizing your characters name, utilize striking descriptors. For instance: An ambitious high school kid goes into business in a country town unaccepting of new thoughts and faces the hardships of destitution inside the community.Create significant charactersIn most book surveys and proposals from companions, I l ocate a repeating theme: The characters were mind boggling/relatable/amiable. Very only here and there will I hear somebody rave about a book in the event that the person wasnt moved by the individuals in the story. Consider characters like Sherlock Holmes; we as a whole know what his identity is, however the insights concerning his accounts are somewhat hazier. Individuals lock on to characters.This implies your characters need profundity and foundation so your perusers can lose themselves in their lives. What is your characters name? What are her objectives and wants? In what manner will she accomplish them? What clashes does she face? By what method will she change?Mapping out the way of your characters advancement follows what is known as a character bend. Each character experiences a change from the earliest starting point to the furthest limit of your story. Similarly as Harry Potter begins as a blameless kid and turns into a steely-peered toward youngster, your characters exp erience a change. Commonly, a character advances through a progression of stages.Stage 1 - Ordinary lifeHere the characters before picture is set up. We get familiar with certain insights concerning the establishment of life before anything delicious happens.Stage 2 - Call for adventureSomething happens to our fundamental character to spur him to follow a specific course. For instance, in Hamlet, the rulers apparition appears to Prince Hamlet and discloses to him who his killer was, blending Hamlet to look for revenge.Stage 3 - Refusal of callAt this stage, the character dithers to leave on this fabulous crucial. Here we see the characters blemishes and fears.Stage 4 - Encouragement from a mentorThe character marshals up fortitude with a little assistance from a savvy friend.Stage 5 - Trials and challengesInevitably, the legend faces his adversaries, and his standpoint and character are essentially changed.Stage 6 - RebirthThe difficulties the character has confronted cause him to r ise again as a renewed individual, ordinarily with restored quality, assurance, and focus.Stage 7 - Resolution and restThe characters hardships appear to settle down, and life offers a calm pace by and by for our hero.Crafting the subtleties of your characters story can introduce an overwhelming assignment, however once you choose the way your hero will follow, the subtleties will become all-good through the occasions of your story.Set your settingAre you composing a work of authentic fiction? Do your examination about the specific timespan and zone of the world. Is it true that you are on the sea shore? In space? Make sense of what that implies for the progression of your content. In works of genuine, work through what you need your perusers to learn. Will you go expansive regarding a matter or spotlight on investigating one perspective in depth?Outline your storyMap out a synopsis of your story. In a work of fiction, what befalls your characters and when? In the event that youre c omposing genuine, make a layout of the focuses you need to cover and in what request. In a true to life work, working out a chapter by chapter list can assist you with centering the bearing and purposes of your book.Heres a case of a framework Id make in the event that I were composing a book about street cycling:IntroductionAbout the BookChapter 1: What is Road Cycling?Road cycling versus mountain bikingGetting the privilege equipmentWhat sort of bicycle is directly for me?Benefits of cyclingChapter 2: Finding Your PathRiding with trafficCommuting by bikeLocating out-of-traffic ways in your areaCreating a blueprint furnishes you with the platform for your book and gives you a springboard from which to dispatch into your story. Seeing the stripped down of your expected story will rouse you to fill in the holes and will give you much-required direction.Start at the endIf youre not certain where your story will begin, center around the completion of your work and make sense of how you need to arrive. Does Captain Yellow Beard discover the fortune toward the end? What state would he say he is in when he arrives? Choosing the finish of your work first will give you a superior thought of the subtleties and occasions youll need to incorporate.When you work back to the principal sections, remember that the initial barely any sentences of a book are essential to perusers. Some glance at those first sentences to get a sentiment of whether they need to continue through the entire work. So snare them in rapidly. Jump into the contention of the story to set the state of mind as opposed to portraying the scene first. You can give character advancement as you go. For verifiable books, a writer can snare perusers by relating an amazing or fascinating model identified with the topic. For instance, in my street cycling book, I could relate my first experience scaling a mountain street in the snow.Plan for discouragementDuring the procedure, youre bound to confront disappointme nt, disarray, and self-question. Plan for these snags and set up an arrangement to check them. Maybe you can be prepared to visit a rousing coach who consistently figures out how to support your certainty and inspiration. Possibly you can spare an extremely charming segment of your book to compose when you sense that youre running on void. Whatever your technique is, set it up ahead of time. Indeed, even essentially preparing yourself for that uncertainty to sneak in can assist you with abstaining from being gobbled up by it.Above all else, showing improvement over doing nothing when youre confronting the assignment of beginning on your book. Following an arrangement can assist you with feeling increasingly centered around the assignment and assist you with defeating those first twinges of self-question or the leftovers of a temporarily uncooperative mind. Make a plunge! Before you can distribute your gem and relax in its top rated achievement, you need to compose it. Good karma!

Streetcar named desire reality free essay sample

â€Å"Human kind can't endure much reality† (Eliot 14). Tennessee Williams’ â€Å"A Streetcar Named Desire† is a masterful show of T. S. Eliot’s perception. In Streetcar, Blanche, a lady in emergency, visits her sister Stella and brother by marriage Stanley in New Orleans. Blanche is from a privileged foundation however has run into some bad luck, both financially and inwardly. Stanley is from a lower-class foundation with a coldblooded mark a mile wide. What follows is a contention of amazing magnitude among Stanley and Blanche, with Stella torn between the two. Each character works inside their own substitute reality. Through Stella, Stanley and Blanche’s self-double dealing inside this contention, Williams exhibits how and to what degree people make their own real factors so as to keep up the exterior of a presence they regard adequate. Blanche, all the more with the goal that any of character shows an individual’s capacity to live in a substitute reality. Blanche makes a deception that encourages her adapt to the sort of individual she has become as a result of disaster she encounters. Blanche’s spouse ends it all after she offers a pitiless expression to him when she finds his undertaking with a man. Blanche manages her blame and forlornness with ruinous conduct: she drinks too much and takes part in explicitly unbridled conduct. At last, Blanche is come up short on town and comes to live with Stella with no place else to go. The realities behind Blanche’s story are ignoble. In any case, she doesn't recognize them or even live in a reality where they exist. All things considered, a womans beguile is 50% illusion† (2. 129). Blanche makes a fantasy where she stays a legitimate Southern woman who is needed by rich men of their word. She shows up at Stella’s house sporting pearls, white gloves and a cap, â€Å"looking as though she were showing up at a late spring tea or mixed drink party in the nursery district† (1. 14). She sticks to her Southern highborn roots and marks Stanley a â€Å"brute† on account of his societal position (4. 2). She won't recognize that she has run into some bad luck, yet rather receives a reality as it â€Å"ought to be† (9. 43). She endeavors to persuade others to receive her existence to strengthen her dreamland (â€Å"I distort things to them. I don’t come clean, I determine what should be truth†) (9. 43). For Blanche, a substitute the truth isn't simply attractive or progressively satisfactory, it is essential. Blanche needs the fantasy since she can't exist without it. She can't consider herself to be she really is and go on. At the point when Stanley breaks the fantasy, Blanche is wrecked alongside it. Like Blanche, Stella likewise makes a bogus reality to make her reality adequate. Stella’s exchange reality doesn't saturate her life like Blanche’s. In any case, it is similarly damaging. Stella makes a dream of Stanley as a caring spouse to keep up her deception that all is well in her marriage. Stella’s hallucination of Stanley is clear on two occasionsâ€when she comes back to Stanley after he beats her and when she will not accept that Stanley has assaulted Blanche. At the point when Stanley beats Stella, Stella’s self-trickiness gets apparent. It is clear by then that Stanley’s savagery reaches out to Stella in their marriage. Blanche attempts to persuade Stella to leave Stanley. Unexpectedly, Blanche, who sticks to hallucination herself, reveals to Stella that she should, Pull (her)self together and acknowledge the clear issues (4. 48). Stella, in any case, settles on her deception. She comes back to Stanley and keeps up the deception of her glad marriage. Stella again settles on her other reality when she won't accept that Stanley assaulted Blanche. Stella perceives that she can't keep up the deception of what her marriage is on the off chance that she trusts Blanche. Along these lines, she settles on a cognizant choice to dismiss Blanche’s story and keep up her deception. Toward the finish of the play, Stella discloses her choice to her companion Eunice: I couldnt trust her story and continue living with Stanley (11. 40). In answer, Eunice states, Dont ever trust it. Life must go on. Regardless of what occurs, youve got the chance to continue onward. (11. 41). Eunice’s answer proposes that she perceives that Stella is misdirecting herself about Stanley so as to keep up the figment of her marriage. Stella’s explanation likewise proposes a level of mindfulness that the deception of her marriage would be annihilated in the event that she acknowledged Blanche’s story. Stella is just ready to keep up her bogus reality by dismissing reality with regards to a fierce assault against her sister. Through Stella activities, Williams exhibits the degree that an individual will go to so as to keep up a fantasy. Both Stella and Blanche’s lives are buried in deception. Williams recommends that maybe Stanley’s is also to a lesser degree. Williams sells out Stanley as a frank man who talks honestly and doubtlessly. From the time he meets Blanche, Stanley is fixated on uncovering Blanche’s falsehoods and duplicities. Be that as it may, incidentally, even Stanley makes an other reality that he is better ready to acknowledge. After he has made Blanche crazy by his merciless assault, Stanley goes to his family and presents the picture of a caring spouse and father as Blanche is removed. Stanley’s substitute reality reflects the one that Stella has made. In his figment he is a caring dad and spouse as opposed to a remorseless harasser. Along these lines, through Stanley, Williams shows that even the individuals who are solidly situated in all actuality take part in self-double dealing to keep up a worthy veneer. Williams’ message in Streetcar is by all accounts that people will in general make their own world when the genuine one isn't exactly as they would prefer. Blanche, Stella and even Stanley to a lesser degree make bogus real factors. Their figments shroud real factors which they can't or reluctant to shoulder. The hallucinations they make permit them to receive a presence that is worthy to themâ€one that is not the slightest bit like reality of their lives. Works Cited

Impact of Oil Prices on the US Economy Essay Example | Topics and Well Written Essays - 1750 words

Effect of Oil Prices on the US Economy - Essay Example In spite of the fact that the ascent in costs of oil has been enormous it has not been abrupt and the economies of the major financial forces have acclimated to the change. The ascent in oil costs will bring about a no matter how you look at it change in costs and in this way swelling rates will keep on being high. Anyway the probability of this prompting a downturn in the US and other huge economies of the world is remote. Throughout the most recent five years, US petroleum gas markets have realized three significant value stuns and have kept on introducing incredibly high unpredictability (BNP-Paribas). In the past unexpected increments in the costs of oil have been trailed by sharp increment in expansion, trailed by a downturn. Again there has been a sharp ascent in the costs of oil and it is important to comprehend what impacts this can have on the economy and make restorative move where conceivable and required. With the experience in the course of the most recent 40 years it is currently conceivable to show up at a more clear image of what impacts an oil value stun can have. Financial specialists have created theoretical structures to help with understanding the impacts of an unexpected increment in any of the contributions to creation, that is, work and capital. These models can be reached out to incorporate the impact of oil value stun to permit investigation of the impacts of such an occasion. The political occasions in the Middle-East, that prompted ascend in the cost of oil, and their connection with the downturns in the US economy, since the primary large ascent in 1973, are recorded in Table 1, encased. An assessment of this data shows the political occasions in the Middle East that prompted value ascent of oil and the downturns during a similar period. There doesn't appear to be a close connection between the two, yet in the event that we factor in other data, for example, the planning of the obstruction of the national banks/Government by modifying loan costs and other financial measures to reinforce the economy, the supplies of oil at the hour of the ascent in costs and furthermore the size and execution of that portion of the economy which isn't associated straightforwardly to the cost of oil. As the improvement paces of the world economy arrive at unequaled highs the downturn another oil value climb may cause will be hard to control, since at the same time loan fees are now extremely low and further fixing of cash gracefully would yield peripheral outcomes. Due to the extraordinary development of the world economy things have gotten very not quite the same as what was truly typical. Genuine oil costs have arrived at twice their normal in the course of recent decades, Bond yields have arrived at the least ever levels, American investment funds are at record lows while the current-account shortage is at a record high (Woodall P, 2006). Conversation Ascend in costs of fuel hit every one of us

Top Choices of Drama Essay Thesis Samples

Top Choices of Drama Essay Thesis Samples Put simply, unless your objective is just to inform, your thesis is deemed persuasive. Students must think about the position they intend to argue, together with the assumptions of that position. Thus, it's recommended that you read through a selection of samples as a way to understand how thesis statements for various kinds of papers ought to be written. Some thesis statement samples are rather vague and crowded with an excessive amount of information that may help it become hard for you to comprehend when it has to do with writing. To be able to get more insights about how to deliver a great thesis, you should refer to the samples while additionally attempting to brainstorm on several ideas about the field of discussion. The topic is simply too large to really say something new and meaningful. You might have heard of something known as a thesis. Since a thesis is so essential, it's probably a great idea to examine some ideas on ho w to assemble a strong one. The Essentials of Drama Essay Thesis Samples You Will be Able to Learn From Starting Today Whenever you start to compose an essay, the very first paragraph of your piece ought to be your thesis statement. You should have a statement that isn't only easy to comprehend, but one that's debatable. Lastly, you are going to want to close your introductory paragraph. Each individual paragraph should concentrate on a particular element of the thesis. What's Truly Going on with Drama Essay Thesis Samples Emphasize only a couple of principal points so you may concentrate on it. Your thesis summarizes the argument you're going to be making in your paper, so you wish to make certain that your point of view is very clear and debatable. See what you could add to provide the reader a better take on your position right from the start. You are requested to convince your reader of your perspective. Your research paper has to be thesis-driven. Sample thesis sta tements provided by renowned sources are frequently the best. Nevertheless, you should check with your professor if you want to present your thesis somewhere else, including at the conclusion of your essay. There are several good analytical thesis statement examples online you may access to provide you with a clearer picture, a crystal clear and arguable thesis statement is essential for your paper as the whole text needs to be directed towards its defense. Much like any great thesis, you need to get as specific as possible. If you're still uncertain about how to compose a thesis statement or what a fantastic thesis statement is, be certain to talk with your teacher or professor to make sure to're on the right path. It's well worth reiterating that a great thesis statement is specific. A great thesis statement will accomplish exactly the same thing. Apparently, writing an essay on the subject of marijuana is too general. There's an endless number of different essay topics which can be analyzed. If you select a topic that's not of interest to you, it is going to show in your paper. The topic shouldn't be old or broad. In case you were requested to compose a vital essay about The Canterbury Tales, be sure you are conversant with the material. Leading off this issue sentence, you should now tell the reader a little more on the subject of the essay. You may be interested in travel essay examples. You may be interested in high school essay examples. The Basic Facts of Drama Essay Thesis Samples When it is all about figuring out how to compose an AP English synthesis essay, it is necessary to open the official AP website with the present requirements and study the grading rubric to comprehend what things to concentrate on. Understanding what makes a fantastic thesis statement is among the more important keys to writing a good research paper or argumentative essay. Obviously, how assertive you're in your thesis and the content you decide to include depends upon the kind of argumentative essay you're writing. Choosing fantastic thesis statement examples to utilize for writing can sometimes prove challenging to the majority of students. In making use of a thesis statement sample, it's also recommended that you determine the kind of essay paper that you want to write. A thesis is the consequence of a prolonged thinking approach. One other important lesson you're likely to learn from good thesis statement definition and examples readily available online is the need to thoroughly assess the central supporting line to make certain it aligns with the objective of the paper and the prompt. As you'll find out from different thesis examples, the referencing styles vary based on the paper or essay that you're writing. The in-depth study of the health condition has resulted in the overall look of a new therapy. Further inspect the core of your topic and focus on very specific regions of European travel that you may realistically cover and support with good evidence. You must construct a thesis which you are ready to prove employing the tools you've got available, without need ing to consult the world's foremost expert on the issue to supply you with a definitive judgment. A thesis is the consequence of a long thinking procedure and careful deliberation after preliminary research. An essential essay is intended to be informative, meaning all claims ought to be backed up by a credible evidence instead of simply stated because it strikes the author's fancy. An argumentative thesis must earn a claim that's logical and possible. A thesis statement can be in one, two or even 3 sentences at the conclusion of the conclusion, based on the amount of your paper and the essence of your argument. Your thesis statement should have the ability to effectively summarize the claim you are attempting to make.

The Hershey Company s Company - 1741 Words

THE HERSHEY’S COMPANY Newton Prajapati University of Bridgeport Introduction Company Background: The Hershey Company is one of the largest chocolate manufacturers in North America. The company’s name has been a synonym for chocolate in North America. Hershey’s was founded Milton S. Hershey in 1894 in Derry Township, Pennsylvania. It has secured the position of 22nd in the list of top 100 food processing company of USA (Foodprocessing, n.d.). It used to be named as Hershey Food Corporation until April, 2005. The journey of this company started with the production of caramel products and it was a big hit at the end of nineteenth century. Later, Milton Hershey decided to produce chocolate products and kept on tasting the success†¦show more content†¦Findings Types of Cost Drivers for The Hershey’s Company: The different types of cost drivers that are associated with The Hershey’s company can be listed as below: A. Structural Cost Drivers: It is more related to the selection of the location of plant, technology to be used, and office layouts. The company must have a lot of research on these things because these decisions are very crucial for the cost management and effectiveness of the operation that the company conducts. So the management has to be very careful about these long term decisions in order to save their large amount of dollar to their company. B. Organizational Cost Drivers: Generally these costs occur after the structural costs. They are related to the reorganizing of office equipment, working with a limited number of suppliers, providing the information of cost to its employees and giving them the authority to make decisions. These decisions have a moderate level of difficulty to change. C. Activity Based Cost Drivers: Generally, every activity that a company does has costs. So all the activities like placing an order for its production, inspection of the raw materials, hiring of employees, training for the new employees, packaging of the products, shipment of the products, advertisements etc. Identification of different costs: Different types of costs for The Hershey’s company can be as following: 1. Variable Costs: These are the cost that variesShow MoreRelatedThe Hershey s Company Case Study1407 Words   |  6 Pages The Hershey’s Company The company my final project is on is The Hershey Company. The Hershey’s Company is the leading North American manufacturer of chocolate and non-chocolate sweets and chocolate-related grocery products as well as gum and mint. The Hershey’s Company was created by Milton S. Hershey in 1894 in Lancaster, Pennsylvania. The company originated with Milton making chocolate as a coating to his caramel. It wasn’t until 1900 that the company started making milk chocolate barsRead MoreHershey s A Chocolate And Cocoa Products Company3194 Words   |  13 Pages Hershey’s chocolate is one of the best chocolate candy that is favored by everyone. There was a lot of work that Milton S. Hershey had to do to accomplish his dream goal. The Hershey company is a chocolate and cocoa products company. Milton S. Hershey was raised in central Pennsylvania. He didn’t have a great education was nearly broke by the age of 30. But, Hershey did not only become one of the wealthiest people in America. He also is a successful business man where his products became popularRead MoreThe Hershey Company By Milton Hershey996 Words   |  4 Pagesâ€Å"The Hershey Company† was founded by Milton Hershey in 1909. In 1894 they decided to produce a sweet chocolate as a coating for his caramels. The company was originally located in Lancaster Pennsylvania. The company is now headquartered in Hershey, Pennsylvania and is a global confectionary leader. They are known for their chocolate, sweets, mints and other snacks. In 1900, â€Å"Hershey† Company started making milk chocolate bars, wafers, and other shapes. He was able to lower the unit cost andRead MoreMarketing Analysis : Hershey Company1048 Words   |  5 PagesThe Hershey Company has become a model in logistics for their supply chain and how they manage it all. From the raw materials, through the manufacturing of the candy, to the distribution and transportation and finally to the stores that sell the candy, Hershey has one of the most successful models of supply chain management out there to see. It really is amazing how a company can bring all of the elements that are needed to make candy, and be so good at every step. There are several things that makeRead MoreIntroduction Of The Hershey Company Essay1099 Words   |  5 Pagesto Business The Hershey Company Introduction The Hershey Company produces the best chocolate according to a survey taken among my coworkers. This company is well known for their Hershey s Kisses, Kit-Kat, Whopper s, Reese s Peanut Butter Cups and much more! Personally Kit-Kat is my favorite. Hershey s is one chocolate that I can eat and it changes my whole mood. Their mission statement is, â€Å"Bringing sweet moments of Hershey happiness to the world every day.†1 Hershey s focuses on loveRead MoreMilton Hershey : The American Chocolate King874 Words   |  4 PagesMilton Hershey: The American Chocolate King What kid doesn t like chocolate? Thanks to the iconic Milton Hershey brand, we now have sweets such as Hershey kisses, Reese s cups, Kit-Kats, and so many more! This essay will discuss Milton Hershey’s life, contributions to society, his companies, and some facts that might not be well known about him and his company. Milton Hershey was born in Derry Township, Pennsylvania, on September 13, 1857 to parents Veronica Snavely and Henry Hershey. After completingRead MoreMilton Hershey And The Hershey Company1060 Words   |  5 PagesThe Hershey Company, also known as Hershey’s, is a company that sells candy and treats to people all over the world. A man named Milton Hershey had a dream to establish a candy company. His first two candy companies had failed, but he never gave up. He started the Hershey Company in 1894 and is located in Lancaster, Pennsylvania. Since then, it has spread all over the world and became one of the biggest manufacturers of candies in the world. Milton Hershey, the founder of The Hershey Company, wasRead MoreHersheys Chocolate Essay1561 Words   |  7 Pagestalking about the history of Hershey himself, second we will be talking about the different kinds of chocolate, third we will be talking about how chocolate is made, fourth we will be talking about benefits and effects of chocolate on the body, and lastly, the town based on Hershey’s chocolate. I. Hershey’s chocolate had a difficult start but, today is a globally known product that dates back far in history. (biography.com, april 28,2017)At a young age, Milton Snavely Hershey was a hard worker and wasRead MoreHershey Pestle Analysis Essay791 Words   |  4 PagesPESTEL Analysis The Hershey’s Company is one the top leading companies in chocolate and confectionary products. To uphold this status, they must be able to chime in on main factors that could be rewarding or detrimental to the company. The macro-environmental factors of a company include the political, legal and regulatory, technological factors, and the economic conditions, environmental forces, technological forces, and sociocultural forces (Gamble, Peteraf, Thompson, 2016). The two most relevantRead MoreThe Hershey Company : Milton Hershey1266 Words   |  6 PagesThe Hershey Company is one of the most renowned chocolate-manufacturers in North America and its empire is quickly spreading across the globe. Armed with its delicious secret recipe and passion to help the less fortunate, its determination for success is a product of their past struggles, and only motivates future corporation growth. Along with their success comes inevitable failures that have had undeniable effects on the com pany’s reputation. Their need for growth has pushed the company to seek

The Effects Of Cyber Attacks On Cyber Security - 1972 Words

There are often times when a document covering as many aspects as were covered by the 9/11 Commission in which it becomes difficult to say definitively whether the results were effective or ineffective. This is true when speaking about whether the government has met the recommendations that were made by the 9/11 Commission. The federal government has been effective in meeting certain recommendations of the 9/11 Commission, however they have also failed appallingly in certain areas as well. One example in which they failed appallingly is in the cyber realm. As pointed out in the â€Å"10-year anniversary commentary,† the amount of cyber-attacks being launched against American government, military, and civilian companies has increased since 9/11 (Bipartisan Policy Center, 2014). With increasing cyber-attacks and the weak state of America’s cyber security, as evident by the successful attacks on our military and government infrastructures, it is most important that we make every effort to prevent further attacks and strengthen our cyber security. Had the government followed the recommendations of the 9/11 Commission Reports, perhaps they could have prevented or delayed the cyber-attack in which Chinese hackers were able to obtain information pertaining to our military’s C-17 transport plane, F-22 and F-35 fighter jets with the intention to sell them to Chinese companies (Bipartisan Policy Center, 2014). The Snowden leak caused major problems for securing the digital realm dueShow MoreRelatedCyber Terrorism1716 Words   |  7 Pages During this attack, government sites were hijacked and some sites suffered a denial of service attack. Most recently, it was suspected that Bank of America was the victim of a cyber terrorism attack; although no definitive evidence is available to substantiate that claim.   Cyber terror attacks pose a threat against the national security of the United States. In order to fully comprehend the threat that cyber terrorism poses, it is essential to understand the background, the effects, the realityRead MoreSecurity Plan For Cyber Security1496 Words   |  6 PagesIn relation to defence spending, it’s visible that there was a positive increase in the year succeeding 2007, directly after the attacks. Though this was dramatically decreased for the following two years, which can be explained by the global economic downturn which begun in 2008 (Grigorà ¢â‚¬ ²ev Salikhov, 2009). Therefore it is not possible to conclude that Estonia directly increased spending on defence by a significant figure because of the events that took place in 2007, but it can be deduced thatRead MoreCyber Security, A Government And Private Industry Affair1686 Words   |  7 PagesCyber-security, a government and private industry affair Introduction The role of computers in business operations is growing with each wake. Computers have helped entities boost efficiency, speed up service and product delivery and take consumer interaction to another level. However, this new wave has not come without its challenges. Cybercrimes pose a threat to information security and privacy, which is a concern for private and public institutions alike. The United States has developed laws thatRead MoreCyber Espionage Attacks And Cyber Attacks1662 Words   |  7 PagesCyber Espionage Attacks This kind of attacks differ from other types of cyber-attacks as they have a different source from where the actual attack comes from, which is mainly from within the organization that is being attacked. It may be the most difficult type of attack in which organizations are able to defend themselves from, for example if the attack is emanating from an individual that holds a high rank within the company. Taking an example of the United States where the government has a processRead MoreInformation Is A Source Of Power In International Relations.967 Words   |  4 Pageswhen any state places enough importance on a resource of power, that resource becomes a target. An attack on informational structures of a state are cyber-attacks or â€Å"the use of computational technologies in cyberspace for malevolent and destructive purposes in order to impact, change, or modify diplomatic and military interactions between entities† Cyber-attacks are increasingly becoming daily security t hreats in both private and public sectors of a state. In 2016, 64% of Americans stated they haveRead MoreCyber Security Is A Growing Concern For Governments Around The World1296 Words   |  6 PagesGlobal Cooperation for Cyber Security Cyber Security is a growing concern for governments around the world. Cyber-attacks pose a direct threat to the security of the nations’ critical infrastructures and Information Technologies (IT) as a low-cost asymmetric warfare element. Most of these nations are aware of the vulnerability of the information technologies and the significance of protecting critical infrastructures. 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Customer Loyalty Program Management †Free Samples to Students

Question: Discuss about the Customer Loyalty Program Management. Answer: Introduction A group of ten hotel chains decided to merge their business and create a new chain of hotels Stay Together that will provide accommodations at lower prices. The increasing competition and market pressure have led the companies to take this decision. The report presented here will critically evaluate the decision of the company, and the main focus of the report will be on the four major decisions taken by the management to attract customers and increase the business for the chain of hotels. These decisions are taken mainly to create a brand image, attracting customers, creating loyalty, and affecting the customer choice of hotels(Bagger Tranberg, 2015). The decision taken are correct or not will be discussed in the report along with some recommendations and suggestions that will help in improving the decisions taken by the company. A conclusion will help in understanding what the report want to reflect and provide some more suggestion on other streams that management can explore to ma ke its business better(Capaldi, 2016). The market is turning global, and many big competitors are eating the small businesses by providing better facilities at lower prices. For a single company, it was becoming difficult to handle the increasing pressure of providing lower priced accommodations in the hotel. Therefore, thegroup of ten hotel chains has decided to merge their businesses and create a new chain of hotels known as Stay Together. This Stay Together chain of the hotels that includes thousands of hotels falling in the categories of backpacker, bed breakfast homes to luxurious suites spread across the world. The hotel rooms could be hired from popular websites, but that will reduce the profits and may affect the corporate image of the company negatively(Ergin, Par?lt?, Ozsacmac?, 2011). The company has decided to use a single website that will provide higher prices for hotel rooms in the peak seasons. Other than this the management has decided four programs that will according to them help in increasing the com petitive value of the company and gain customers. The decisions of the management are discussed below: - Customer Loyalty Scheme- the management has decided to launch a customer loyalty scheme called Stay Together Loyalty scheme. Under this scheme, the loyal customers will be getting customer rewards like airport transfers, free nights, and car parking on the sites. Loyalty programs are highly acceptable and one of the most used technique to attract customers by the corporate companies(Jarrah, 2015). A loyalty scheme affects the decision-making process of a customer. It is true that travelers select their stay according to the price and place, but loyalty programs bring back the customer to the same hotel again and again. This works well especially for those who are frequent traveler or commute between cities for work. It could include more features like referring the hotel to a friend will provide points and easy accommodations. The loyal customers should be regularly informed about the offers and discounts hotels are offering to increase the customers(Jayakanth, Adalarasu, 2016). Free Buffets Breakfast and Dinners- Every customer looks for the scheme by hotels that are value for money and certainly getting a free breakfast and dinner is a great deciding factor that will attract customers. For a hotel providing meals in buffet system is less costly than serving individual table as different people have different choice. Now the hidden factor can be that the hotels can include the costing of the meals in the price of the room and reflect it as free for the guest. The free word and that to food attracts the customers, and that will increase the booking for the hotels(Kapera, 2015). Though customers are smart enough as they understand that nothing comes for free and the amount of food will be added in the room prices, but many people prefer to eat at hotel as they do not want to go out and find good restaurants at late hours. Also, the prices for them eating individual dinners will be higher than what customers will pay at hotels. The only issue is the choice of food people have and a correct number of people that will be using the benefits of free meal. This calculation is very important for the hotel(le Roux, Pretorius, 2016). Rebates- if a customer uses a particular airline than he will get some rebates that can be used for a free meals or nights. The offer is good and attractive as there are many people who will try to use a particular airline to get a rebate. The company can get in a contract with airlines and promote their hotels through that company. This type of promotion is more beneficial in the areas that are connected with airports, or the hotels that include luxurious suits that are hired by high-income people who regularly travel through flights(Lipponen, Wisse, Jetten, 2016). This scheme will attract only a limited section of the customers. Also, this scheme is more beneficial for the airlines company rather than the hotels as the airlines company is gaining the customers and the hotels are giving the rebates, though the promotion technique will be attracting customers, it will be paying all expenses there is no surety of that. Corporate Social Responsibility- Every person want to corporate in performing his or social responsibilities. Many of them wants to do something, but they dont get the means to do it. This scheme of donating a percentage of the total bill of the customer to a charity is a great thought. Thiswill increase the CSR of the group of hotels, and people will appreciate the efforts company is taking to help other. Though, it is a great thought and people will appreciate it, but will it attract more customers is doubtful. People when coming back from there stay to remember the fun they had and what facilities they enjoy, but such donation process is forgotten by them. Thus, using it as a scheme for attracting customers is quite low as compared to other three management decision(Mansour Ghazi, 2016). After analysis the four decisions that the group took to increase the competitive value of the company in the hospitality industry it is clear that out of four only three decisions will help the company to gain the competitive value the company aims for. Stay Together group of hotels aim to gain the market share against its competitors using these four decisions, and they will help in gaining the competitive advantage. The scheme of stay together loyalty program is the best option to attract the customers and also retain them with the company. The other decision of giving free breakfast and dinner is also a good option to attract customers as they prefer taking an accommodation that provides meals and if it is free, then the stay for them becomes the value for money(Massey, Barreras, 2013). The third decision of providing rebates on using selected airlines is not a very effective process as it will provide more benefits to the airlines rather than the group of hotels and also it can target a very limited segment of customers. The fourth decision is very good in term of personal sanity and responsibility of the companys social responsibility and will be appreciated by the customers, but will it attract customers in taking the stay in the hotels has no surety. Hence, it is important to again go through the decisions taken, and better programs should be introducing to attract customers(Mathe, Scott-Halsell, Roseman, 2016) Information System and Information Technological Issues the Company will Face It is assumed that the company has developed its website for making the bookings for the hotels and the company staff will be operating it to make the reservations. There are many issues that the company will face due the new procedure that the company will follow to book the hotel rooms in the thousands of the hotels in the company(McCall, McMahon, 2016). Some issues are discussed below: - Data conversion- with ten different groups and thousands of the hotels will have so much of data and combining all data and making it useful is a huge task. Every group of hotel would have been following its method of storing the customers data, some would be manual and some would be technical.A customer loyalty program can only have followed when all data will compile together, and the customers of all ten group of the hotels are sorted to make a single data base especially designed for Stay Together group of the hotels(Mndzebele, 2016). Technology Compatibility- the customer, is a word that includes everyone alive and has a means to use a product or services. The customers are of all kinds; they are educated, uneducated, technology friendly, or even technology haters. Thus, it is very difficult to target the customers that are not technology friendly and cannot use the application of the website to book a room for oneself. Even the staff of the hotels also have to technology friendly to exercise the changes that group has introduced in the system(Soares, Rebelo, 2012). Employment Issues- The change in company policies and the usage of new technology will increase some post in the group of hotels and will reduce some post. A lot of work will be handled by the machines that were before handled by the human being. This will make people lose their jobs. Along with it, everyone could not use machines and technology easily a trained person is required to do so, therefore need of technicians will create a new post in the group of hotels. This will raise the employment issue in the company(Woodard, Chiu, Power, Vedenov, Klose, 2017). Legal Issues- many technologies need to be patented before using if any group is using any such technology than changing the ownership will raise patent issues. Also, a new technology introduction in the company will require patents that will ask for more legal issues. Scalability issues- the increased size of the company requires the growth of advance and hi-tech system to maintain the working of the company. The change in management can raise the issue of scalability in different levels of the organization(Yu Yeh, 2013). User Interface Issues-the application used by the group of hotels has to be in accordance with users. If it is not the case, then it will create issues related to user interface. Such issue affects the customers choice as these issues affects the customers experience towards the company and also affects the customers loyalty towards the company. The management should work on making the experience of booking the hotels and later the stay user friendly and memorable to increase the customer attraction and loyalty for the company(Bagger Tranberg, 2015). Recommendations for the Company The company should opt for a CRM software that will help the company to store the data of the customers at one place and can be used by anyone who has the authority of using it. The company should use its present staff for the new post that company will create due to the merger of groups. The employees should be informed about the change that will take place in the company due to the merger. The application developed to book the hotels should be user-friendly in both ways. The customers can use it easily to book their stay and operators at the company can book the place according to the customers information(Capaldi, 2016). Conclusion In the hospitality sector the customers comfort is the top priority whether it is in the form of the services the hotels are providing during the stay or experience customers have during the booking procedure. Stay Together is a merger of ten different group of hotel to accommodate the pressure of the lower priced the hotel stay. To fight the increasing competition, the company has to work on the companys methods of attracting customers, as it will help in increasing the flow of customers and their loyalty. Thus, it is concluded that a company has to make sure that the policies company is using for developing its business should help in increasing the customers satisfaction. References Bagger Tranberg, C. (2015). Storing Information on Users Devices. European Data Protection Law Review, 1(2), 130-136. Capaldi, N. (2016). New (Other?) Directions in Corporate Social Responsibility. International Journal Of Corporate Social Responsibility, 1(1). Ergin, E., Par?lt?, N., Ozsacmac?, B. (2011). Impact of Loyalty Cards On Customers Store Loyalty. International Business Economics Research Journal (IBER), 6(2). Jarrah, M. (2015). Evaluation of Electronic Customer Knowledge Mediating by Electronic Customer Attraction on Electronic Customer Acquisition. International Journal Of Customer Relationship Marketing And Management, 6(3), 33-47. Jayakanth, S., Adalarasu, D. (2016). Dimension of Customer Satisfaction in the Hotel Business. Bonfring International Journal Of Industrial Engineering And Management Science, 6(4), 158-165. https://dx.doi.org/10.9756/bijiems.8304 Kapera, I. (2015). Hotel promotion as viewed by customers. Zeszyty Naukowe Uniwersytetu Szczeci?skiego. Service Management, 15, 49-55. le Roux, C., Pretorius, M. (2016). Conceptualizing the Limiting Issues Inhibiting Sustainability Embeddedness. Sustainability, 8(4), 364. Lipponen, J., Wisse, B., Jetten, J. (2016). The different paths to post-merger identification for employees from high and low status pre-merger organizations. Journal Of Organizational Behavior. Mansour Ghazi, K. (2016). Hotel Maintenance Management Practices. Journal Of Hotel Business Management, 5(1). Massey, S., Barreras, R. (2013). Introducing Impact Validity. Journal Of Social Issues, 69(4), 615-632. Mathe, K., Scott-Halsell, S., Roseman, M. (2016). The Role of Customer Orientation in the Relationship Between Manager Communications and Customer Satisfaction. Journal Of Hospitality Tourism Research, 40(2), 198-209. McCall, M., McMahon, D. (2016). Customer Loyalty Program Management. Cornell Hospitality Quarterly, 57(1), 111-115. Mndzebele, N. (2016). The Relationship between e-Commerce Adoption and Competition in the Hotel Industry. International Journal Of Information And Education Technology, 6(5), 394-397. Soares, M., Rebelo, F. (2012). Ergonomics in design: solutions and proposals for a better interface with the user. Theoretical Issues In Ergonomics Science, 13(1), 1-3. Woodard, J., Chiu, L., Power, G., Vedenov, D., Klose, S. (2017). Factors Affecting Changes in Managerial Decisions. Agribusiness. Yu Yeh, C. (2013). Applying Economic Methods on Analyzing Hostel Industry. Journal Of Hotel Business Management, 02(01).